Fractional Ecommerce Head

 

 

I’m Kongara, Fractional Ecommerce Growth Partner. With 13+ years of experience working with global brands like Pigoen, Hugo Boss and Black+Decker, and growth-stage brands like Revive , I embed myself as a senior ecommerce partner, without the cost of a full-time hire.

 

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The three growth systems I use to help ecommerce brands scale.

 

 

1. Ecommerce Growth Strategy

 

I handle the regular ecom essentials — paid ads, marketplace management, Shopify store management, catalogue and CRM.

 

But my real goal is growth.

 

Beyond execution, I go deep into a brand’s product positioning, D2C experience and social media presence connecting the dots between where the brand is today and where it needs to be.

 

From that, I build a clear monthly growth plan and work to execute it, not just advise from the sidelines.

 

 

2. Content Development

 

Social media algorithms are hungry for volume and brands that show up consistently win the attention game. Most brands already post. What they lack is the additional layer that takes them further. I add high-quality AI-powered short-form video content on top of their existing cadence : extending reach into dedicated channels like YouTube Shorts and TikTok.

 

A brand posting 3 beautiful images a week is being outrun by a competitor posting 10 imperfect but consistent short videos.

 

With AI-powered video production, even the most aesthetic and luxury categories,  jewellery, fashion, wellness  can now produce cinematic, scroll-stopping content at a fraction of traditional production costs. No studio. No shoot. No delay.

 

3. Brand Mirror

 

Most brands don’t truly know why their competitors are winning. Brand Mirror changes that. I conduct a deep, ongoing analysis of your market leaders and closest competitors, their D2C experience, content strategy, pricing architecture, customer reviews and positioning moves.

 

Using AI-powered tools, I process large volumes of competitor data and customer sentiment to identify exactly what is working for them and why.

 

The result is not a one-time report. It’s a live competitive intelligence system that keeps your brand under constant pressure — closing gaps, adopting proven strategies ethically and pushing forward until you don’t just match the category leaders, but surpass them.

 

Your competitors set the benchmark. Brand Mirror makes sure you beat it.

 

Strategy. Content. Intelligence. The complete growth ecosystem for any D2C brand. Everything else follows.

 

 

 

Engagement & Pricing

 

Essential Plan — ₹59,999/month

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• D2C website management

• Product catalogue optimisation

• Marketplace catalogue management

• Amazon Ads management

• Meta Ads management

• Google Ads management

• Monthly performance reporting & insights

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Fractional Ecommerce Lead — ₹99,999/month

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Everything in Essential, plus:

• Ecommerce growth leadership

• D2C growth strategy & planning

• CRM & retention strategy

• Conversion rate optimisation (CRO)

• Brand Mirror competitor intelligence

• AI-powered product film creation

• Social media content strategy

• Marketplace growth & expansion strategy

• Monthly founder growth reviews

 

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